The beautiful man

The beautiful man

Friday, 27 July 2012

The Art of Exhibition Labelling

My wonderful and talented (step) daughter, Agatha kindly joined my volunteer status for the exhibition and agreed to get into my head to decipher what look the exhibition graphics should have.
As a designer one is always aware of how difficult it can be to get the information from a client as to what they actually want. We all communicate in different ways and miss communication often happens, we are all too aware of that facial expression if our reading is slightly off course.
So it was really interesting to see how differently the process can be with a relative who can be on the same wave length and has the same visual language reference points, it is far easier.

Agatha had seen the space when visiting The Finishing Touch so knew the constraints and what the space was like.

The Finishing Touch Introduction Panel
 We had a title - Hot Heads - Inspirational British Millinery and a mission to create a cutting edge exhibition so wanted the graphics and look emulate this but also not scare off regular museum visitors. Colour schemes were looked at and agreed quickly then it was the typeface.

Working in an art college and having relations in Graphic Design I understand the nuances of type to a degree, so I am fortunate, often one forgets that we are in a privileged space as many don't and graphic designers walk a fine line. I loved the font that was purchased for the logo, others were not so convinced.

Hot Heads Graphics  - copyright Aggie Bainbridge
 I am so glad that they let us stick to our guns and that I was dogmatic in that this was right for the exhibition look, as it does work in putting across what the exhibition is about.

A great result down to a lot of very hard work and late night emails as the quality of images wasn't always right and some images were over deadline, a few more grey hairs!! A huge thank you to Agatha as she was incredible in her approach and determination and her wonderful designs.

Noel Stewart panel - design Aggie Bainbridge

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